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Marketing Operations AdvisorSummaryAn exciting opportunity to shape the work of Marketing at The Cigna Group! This role is part of our Marketing Operations Center of Excellence. We are looking for a marketing process expert to work with our Business Marketing teams and Marketing Centers of Excellence to rethink & redesign how work gets done at scale. This role will be responsible for supporting the marketing strategies for our Evernorth business marketing team, with a focus on creating & supporting scalable processes & workflows that allow our Marketers to execute their programs & campaigns. This includes external teams too, including agencies and print vendors.High-level Responsibilities
Consult with Marketing leaders to identify gaps and opportunities within the Marketing department, seeking Marketing processes that need to be developed or optimized
Partner with stakeholders to document existing processes, and gather requirements for new processes (including approval steps and compliance checks)
Design and implement end-to-end marketing workflows to drive internal efficiencies & external effectiveness of Marketing programs & campaigns
Be a Subject Matter Expert for Marketers who bring process challenges to you
Support Evernorth Business Marketing team to streamline the way they execute strategic programs & campaigns
Detailed Responsibilities
Configure Marketing Project Management System based on workflow requirements, including intake forms, and re-useable templates for repeatable work
Inject modern-day marketing technology into all workflows, including automation & artificial intelligence
Measure & analyze the performance of all processes, and visually show where work is flowing quickly and slowly
Continuously consider what comes before and after every step, across all people & technology — both within Marketing and outside of Marketing
Be a Subject Matter Expert for the Wrike project management system, to enable projects to move forward on-time & on-budget
Lead training for related marketing technologies and workflows used by Marketers to manage their work
Document best practices and deliver oversight to keep Evernorth projects moving forward
Qualifications should include
Bachelor's degree in related field; MBA or other Master's degree nice-to-have
5+ years of relevant work experience for large and complex organizations
Deep experience configuring work management systems such as Wrike, Workfront, Asana or Monday; Wrike Certified Professional a plus
Experience with workflows that exist between an Enterprise and an agency
Experience with Agile Marketing; Kanban, Scrum, or similar
Analytical mindset that can understand complexity, yet strives for simplicity
Focused on getting work done properly with the least number of teams, people, and steps
Understanding of the RACI framework (Responsible, Accountable, Consulted, Informed), and how it can be translated into streamlined workflows that contain only what is absolutely required, and nothing more
Ability to help Marketing understand the cost to produce assets using internal and external labor
A belief that a process is never fully optimized, and should always be monitored, reviewed, refined, and simplified
Strong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives on-time and on-budget
Ability to work effectively in dynamic, rapidly changing, team-based environment (Must balance high-priority, long-term projects with short-term, immediate deadlines. Proven ability to lead in a heavily matrixed environment)
Ability to foster collaboration and value other’s perspectives and gain support and buy-in for organizational proposals
Familiar with products from the Adobe and Salesforce marketing suites
A passion for innovation, including automation, and GenAI
Ability to work from a Cigna office 50% of the time
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.About Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
